This Is Us: NBC & TJ Maxx collaboration

Honored to be chosen to help create the spots for the second year in a row. A collaboration between TJMaxx and NBC's This Is Us, the pieces focus on real life stories and their emotional impact. There were so many inspiring and touching stories shared that day, they go well beyond the ones you'll see in the 5 spots created.


Directed by Ric Serena
Still Photographer Jen Serena
Client/Agency: NBC Creative Partnerships
NBC Creative Director: Abby Marsh
Producer: Quynh Stanley
Director of Photography: Cristina Dunlap
Editor: Rochelle Watson
Art Director: Marcelle Gravel
First AD: Jason Lombardo
Still Photographer Team: Braden Moran & Matthew Kuhlen
Production Company: Moving Parts, Inc.