rA Organic Spa: CASE STUDY

This wasn’t about grabbing a few nice shots. It was about creating a cohesive body of work that supports the rebrand.

Before we photographed anything, we toured the space together. Not just a quick walkthrough—but a real conversation about how Arus works, how clients move through the environment, how we want everything to feel. As we moved room to room, we talked strategy. Where will these images live? Homepage hero? Service pages? Social rollouts? Press features? Once you know the destinations, you can build the roadmap. That’s when the creative ideas started to take shape. We came up with several ways to maximize our time on shoot day and mapped out a shot list that allowed for variety without feeling rushed.

What I love most about projects like this is that they’re collaborative. Thoughtful. Grounded in conversation. The final images aren’t just beautiful—they’re aligned.

And we loved the experience so much, we went back for a spa day!