This Is Us

Cross-promotion commercial | NBC's this is us & tjmaxx

Tasked with creating a cross-promotional piece for NBC"s This Is Us that shows real people and shares their intimate moments - staged in the middle of a TJMaxx store, we were given just a few minutes to take a portrait and learn about their lives. The way that people opened up to us in such a public setting, is a true testament to the team on set and our passion for sharing the stories we all have within us.

 

a film by Serena Creative

 


Serena Creative 2016 08_NBCTJMaxx-0205.jpg
SerenaCreative_2017 03_Townsend-0155-Edit.jpg
Family is not always perfect. But it’s what you have in the end.
SCI_TJ6.jpg
Serena Creative 2016 08_NBCTJMaxx-0635.jpg
Serena Creative 2016 08_NBCTJMaxx-0845.jpg
Serena Creative 2016 08_NBCTJMaxx-0163.jpg
SerenaCreative 2016 05_Robert-1129.jpg
SerenaCreative_2017 03_Townsend-0026.jpg
SerenaCreative 2016 08_Townsend-0262.jpg

Directed by Ric Serena
Client/Agency: NBC Creative Partnerships
NBC Creative Director: Abby Marsh
Producer: Quynh Stanley
Director of Photography: Sean Conaty
Still Photographer: Jen Serena
Art Director: Marcelle Gravel
First AD: Francesca Bravos
Production Company: Moving Parts, Inc.
Editor: Rochelle Watson