Why I Roll

for roll with me

We met Gabriel Cordell through the YMCA of Burbank where we are both members. He was just about to head out on a cross country roll across America, and Jen shot some promotional stills for him. Fast-forward a year later… after successfully completing his roll across America, we spent a weekend shooting this piece in an effort to help in his fundraising efforts. A big thank you to all who contributed their time and energy to finishing the piece.


a film by Serena Creative


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I have always believed that my accident was an accident, but it wasn’t by accident.
— Gabriel Cordell
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Directed & Shot by Ric Serena
Additional camera work by Sheldon Neill
Music by Paul Bessenbacher, courtesy of Emoto Music in Santa Monica
Jib Operating by Gaston Carrizo of Flying Visual Art
Location Audio by Durand Trench
Graphic Design by Christian Kneller
Sound Edit & Mix by David Barnaby
Color Correction by Bruce Goodman at HotPixel Post
Production Assistance by Jerome Titshaw

Special Thanks to the YMCA of Burbank for their assistance and support.

Shot on Red Epic with Zeiss CP2 Primes
Edited on Avid Media Composer 7.02
Color Corrected on a DaVinci